Deeply rooted in the essence of Danish design, its design has always adhere to the KIS (Keep It Simple) principle, Dancoo stands as a pioneer in the global office pod industry, leading the trend of "ultimate simplicity" in design and boasting an impressive number of patents within this realm, and has experienced patent litigation challenges from Framery.
The story begins in 2005, when Mr. Peter Krogh from Denmark and Mr. Zhu Weiwei from China teamed up to establish a factory in Kunshan, near Shanghai, specializing in partition wall systems for sound privacy protection in open office spaces. Over a decade of meticulous work, this factory has not only provided efficient sound privacy solutions to numerous renowned companies worldwide but also amassed a wealth of industry experience. Deeply rooted in the essence of Danish design, its products adhere to the KIS (Keep It Simple) principle, striving for simplicity without compromising elegance, to create the purest spatial experience for users.
As the office environment continually evolves, they keenly perceived a new market trend: miniaturized, enclosed office pods were gradually becoming the norm. Responding to this shift, the Dancoo team, armed with years of industry insights, steadfastly continued the KIS design philosophy, dedicated to crafting pods with exquisitely simple exteriors. They relentlessly pushed boundaries, ensuring every line was meticulously placed, resulting in pods that effectively block noise while seamlessly blending into diverse office settings, making them the preferred choice among designers.
To achieve this, since 2016, they have registered and reserved the design rights of numerous soundproof pods with the simplest appearance through their patent holding company, 3DS (SUZHOU 3DS ENGINEERING PROCUREMENT CONSTRUCTION CO., LTD.). Today, dancoo is the enterprise with the most patents for the "simplest" design in the global office soundproof pods industry.
This strategic move not only solidified Dancoo's leading position in the "ultimate simplicity" design realm but also laid a solid foundation for subsequent product innovation and market expansion.
However, Framery contested certain of Dancoo's patented designs and filed invalidation proceedings against three EU design patents held by 3DS with the European Union Intellectual Property Office (EUIPO) in 2019. After two years of intense legal battles, Dancoo triumphantly defended its patents, underscoring their validity and innovation. These victories not only validated Dancoo's patents but also elevated its brand influence in the global market.
Documents related to the rejection of Framery's invalidation requests by the EUIPO are available for download below:
1-Appeal No R03212020-3 Telephone booths
2-Appeal No R03382020-3 Telephone booths
3-Appeal No R03392020-3 Telephone booths
Notably, Framery's subsequent Framery One and its series indeed featured more line elements in their designs compared to the original Framery O products, making the front design more complex. In contrast, Dancoo further cemented its dominance in the realm of sleekly designed pods. Building upon this success, Dancoo has launched a series of products, including DANCOO DAWN and DANCOO S, each perfectly embodying the essence of "ultimate simplicity" in design.
Today, you can effortlessly download hundreds of authentically photographed pod images from our official website, witnessing firsthand the breathtaking simplicity of Dancoo's products. These products and their designs are rigorously protected by Dancoo's design patents in the EU, the US, China, and other countries worldwide. We cordially invite you to explore the serene and efficient new office space experience crafted by Dancoo.